Meet Samantha Berger, the Website Content Manager at Lyric Opera of Chicago. With a unique blend of analytical skills, UX thinking, and strategic planning, Samantha is passionate about connecting user experience, audience goals, content creation, workflow, and governance to bring the Lyric Opera website to life. Her responsibilities include managing and creating content, reviewing content from internal stakeholders, executing timely updates, and driving a proactive and long-term content strategy. Samantha sets and maintains the website's voice and tone, helping other website authors to do the same. By leveraging website analytics, she keeps a pulse on visitor engagement and helps guide the website's future growth. Working closely with IT, Samantha ensures that the website always looks and feels amazing, creating a seamless and enjoyable experience for visitors. Reporting to the Senior Director of Digital Initiatives, Samantha is dedicated to elevating the Lyric Opera's online presence and sharing the magic of the opera with the world.