Lyric Opera of Chicago | Chicago, IL | September 2018-Present

A not-for-profit company that produces world class opera with a balanced repertoire of classics, lesser known pieces, and new work. 

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  Digital Marketing Intern 

• Deliver daily website updates using Sitecore 

• Produce data sheets using Data Studio to assemble digital advertising results

• Employ Tessitura and Prospect 2 to send emails to various specific patron audiences  

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 Digital Marketing Contractor 

• Facilitate with precision updates to web calendar and upkeep of web content, including a monthly newsletter 

• Develop email headers, execute email layouts, and assist in the rebranding of e-newsletter design 

• Strategize email automations that include surveys for ancillary event reservations

• Assist in creating facebook ad campaigns, including a children's show and an auction

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Digital Fundraising Manager

• Updated and maintained development web pages for events, board meetings, and exclusive donor content using Epierver CMS

• Created and maintained communication calendar which tracked, emails, web updates, social posts, surveys, direct mail, press and more

• Trained development staff on digital tools such as ActiveCampaign, Survey Monkey, Slack and others at request 

• Implemented all donor surveys and strategize with teams on goals, audience and data needs 

• Managed all external development email communications, including giving campaigns, event invitations, newsletters, and membership renewals while utilizing automations when possible 

• Introduced a faster, more user friendly online donation form which accompanied our digital season content

• Oversaw and supported content creation including videos, photography, social posts, email copy, web copy and blogs 

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Website Content Manager

• Set content and user goals to drive website strategy and improve user experience

• Develop and implement content strategy, focusing on season and show landing pages, events, programming, fundraising, and other projects

• Managed project queue and prioritized content updates according to schedule

• Review and edit work from other authors, ensuring high-quality and consistent content 

• Collaborate with IT team to align content updates with sprint schedule and advised on new features and user journeys

• Regularly review analytics and assist in website reporting, using insights to optimize content and user engagement

 

Broadway in Chicago | Chicago, IL | September 2018-September 2019

A theatrical production company that owns four historic Chicago theatres with up to 2,500 seats. The company programs broadway tours, tryouts and premieres.

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  Usher Supervisor 

• Lead team of ushers to count programs, assist patrons, and scan tickets 

• Quickly solved seating and customers issues

• Collaborated with other supervisors and housemangers to smoothly run pre/post show and intermission experience 

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Victory Gardens Theater | Chicago, IL | May 2017-August 2017

A storefront theatre that focuses on developing and producing new theatre work and cultivating an inclusive theatre community. Here I worked three days a week among staff and interns to assist with day-to-day tasks and long term projects.

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  Marketing Intern 

• Curated target market lists specifically for each event or show 

• Facilitated marketing strategies based on board member decisions  

• Collaborated with a team of interns to organize new play festival, Ignition 

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Black Lives, Black Words (event) | Kalamazoo, MI | January 2018-February 2018

An evening of staged readings, poetry and music to answer the question, "Do Black Lives Matter?" in collaboration with award-winning playwright and Black Lives Black Words curator Reginald Edmund.

 

Associate Producer

• Collaborated with curator and producer in creating a set list of new work and securing talent 

• Communicated with artists via email about rehearsal details and paperwork

• Organized pre-show which included booking a local musician and creating audience engagement activities 

• Facilitated tech rehearsals by collaborating with student stage manager 

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    Marketing Director 

• Curated target market lists for Mailchimp blasts and Facebook ads

• Designed original content for posters, table toppers, Instagram, Twitter and Facebook using Canva

• Reached out to local organizations to share promotional content on social media platforms

• Successfully filled house at capacity 

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The University Theatre, Western Michigan University | Kalamazoo, MI | August 2014-April 2018

An on-campus theatre that presents a ten-show season in three different spaces. Students, faculty, and guest artists collaborate together to create great art and, hands-on, professional learning. 

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  Social Media Coordinator 

• Established a more prominent presence on the theatre’s social media accounts by creating a “Social Media Squad” 

• Coordinated and created social media content calendar and schedule

• Managed and trained students to create professional content for Facebook, Twitter, Instagram and Snapchat

 

House Manager 

• Served as the face of the organization by providing a personal and professional experience, including greeting and seating patrons 

• Communicated activities between front and back of performance venue 

• Supervised and trained volunteer usher staff 

 

Box Office Associate 

• Managed cash and a daily batch report and provided customer service to patrons using Tessitura 

 

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The Pillowman Project | Kalamazoo, MI | March 2018-July 2018

A grassroots project started by two Western Michigan University Alumni where we produced a successful two night production of Martin McDonagh’s The Pillowman. 

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 Marketing Director

• Collaborated with producers to developed marketing strategies 

• Organized budget to fund digital advertisements and supply costs

• Crafted content, postered the city, sent out email blasts, and created/maintained a digital presence 

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  Fundraising Director

• Predicted production expenses, developed a budget, and set fundraising goals

• Launched fundraising campaign through Facebook, Venmo, Cashapp, and Gofundme

• Tracked donations, updated income statements, and processed final payments to actors and staff

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  Stage Director

• Constructed bookwork to thoroughly analyze Martin Mcdonough’s The Pillowman

• Orchestrated meetings with producers and assistant director to discuss concepts, goals, and challenges

• Formulated rehearsal goals, schedules, and tasks to achieve overall artistic concepts and impact

 

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Education              

 Western Michigan University

   Bachelor of Arts: Arts Management, 2018                        

   Minor in Marketing                  

 

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Professional Skills

Tessitura, Google Analytics certified, InDesign, Beatboxing

Microsoft Office, iMovie, MailChimp, Data Studio, Survey Monkey

Basic Photoshop, Prospect2, Sitecore, Basic HTML, ProofHQ, Episerver, Airtable, Asana, Ziflow